Research Article
Consumer Movement Dynamics Within Large Scale, Multi-Level Shopping Mall: An Exploratory Role of Tenant-Mix Strategy
Fahmida Nusrat*,
Nasreen Hossain
Issue:
Volume 9, Issue 4, December 2023
Pages:
120-132
Received:
15 July 2023
Accepted:
23 October 2023
Published:
11 November 2023
Abstract: Large-scale multilevel shopping malls are now sprawling phenomena in the urban landscape of the many megalopolises of South-Asian countries. Considered a Westernized influence, such planned, enclosed entities of volumetric building masses with multiple levels often generate excessively deep spaces both horizontally and vertically. Hence, channeling a sufficient flow of shoppers in every space of the mall considering both axes is usually addressed with the planned agglomeration of ample retail variations, mostly known as tenant mix. Taking a case study of such a pioneer modern mall in Dhaka, this paper explores consumers’ movement intensity and pattern in light of its present tenant mix to reveal the extent of its impact. The methodology incorporates identifying the tenant mix of all eight levels with first-hand surveys and data collection of consumer movement through the gate method. The results show that tenant strategy has multiple implications on movement both at each level of the mall as an independent system and vertically as a collective mechanism. It also shows gender and event or festivity-specific movements are also crucial factors to think about tenant mix. But a struggle of consumer visitations in many crucial locations of the mall despite the exquisite mix poses an urge for future research in analyzing movement in relation to the spatial and configurational properties of such mall. This finding can provide insights into the future design and sustainable functionality of such buildings.
Abstract: Large-scale multilevel shopping malls are now sprawling phenomena in the urban landscape of the many megalopolises of South-Asian countries. Considered a Westernized influence, such planned, enclosed entities of volumetric building masses with multiple levels often generate excessively deep spaces both horizontally and vertically. Hence, channeling...
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Research Article
The Engineering Practice of Industrial Heritage Renovation and Renewal from the Perspective of Open Architecture -- A Case Study of a Machine Tool Factory
Wang Tianxue*,
Jin Qiuye,
Lv Linsheng,
Bian Guangsheng
Issue:
Volume 9, Issue 4, December 2023
Pages:
133-140
Received:
20 September 2023
Accepted:
9 December 2023
Published:
20 December 2023
Abstract: The CCP's 20th report points out that accelerating the construction of a new development pattern and focusing on promoting high-quality development In promoting the regional coordinated development, industrial heritage transformation, as an important part of the urban renewal movement, plays an important role in promoting regional development and activating regional space. By applying the concept of hierarchy division in the open architecture theory to the transformation and renewal of industrial heritage, the components of the old industrial plant structure and plant building can be decomposed from the level of individual buildings. This paper supplements the consideration factors of open architecture, and forms a universal research method of value evaluation of industrial heritage from the perspective of open architecture, including the selection of value evaluation indicators, the construction of system, the distribution of index weights and the evaluation results. Exploring new methods for industrial heritage renewal design using a certain machine tool factory as an example.
Abstract: The CCP's 20th report points out that accelerating the construction of a new development pattern and focusing on promoting high-quality development In promoting the regional coordinated development, industrial heritage transformation, as an important part of the urban renewal movement, plays an important role in promoting regional development and a...
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